Reflecting Back; Looking Ahead

December 31st, 2015

This is the time of year to reflect back on accomplishments and challenges, and zero in on what’s next. We had the opportunity to support many different projects in 2015, ranging from web design and interactive applications to surveys, events, content of all types, public relations and social media.

Here is a recap of several campaigns and projects; special thanks to our clients that gave us the opportunity to support these and to the creative team at Springboard who were instrumental in making them a reality.

Trade Show Support & Design

In January, we raided Tangoe’s sales meeting with a professional video crew and interviewed several executives. Over a dozen videos were created for marketing campaigns, blog posts and to support events.  
If you attended Mobile World Congress in Barcelona, there was a high probability that you experienced our work for Synchronoss and Tangoe. Synchronoss enveloped the baggage pickup area with banners and signage which we designed. Tangoe launched a series of banners around the columns in the taxi queue. As a result, nearly 100,000 attendees traveling through the airport were exposed to the Synchronoss and Tangoe brands.  

Website & Application Development

United Water, recently rebranded as Suez Environment, commissioned us to develop an interactive web application that is now displayed on twin 70-inch monitors in its visitor center and reception area.  The application — which was completed in five weeks — integrates animation, audio, text and real-time data to visualize the water treatment process and the company’s state-of-the-art facility.  It is designed to educate visitors—from students to industry professionals—on how Suez Environment uses innovative technology to support over one  million customers. We have since expanded the application to include other modules that highlights the company’s watershed and designed a companion brochure. This project was acknowledged by the JSPRAA and won a silver JASPER award.

In February, Rockwood Search selected us to launch a new corporate identity and website. In addition to a branding exercise which includes a new logo, business cards and letterhead, the website included a job board with customizable business logic to handle new positions posts, notifications, and job alerts. This project was acknowledged by the JSPRAA and won a silver JASPER award.

For Aptron, we designed and developed a website using WordPress to manage content.  We took a content-first approach to the web design process and used an extensive discovery process to gather research and develop customer personas. Surveys and client interviews helped to construct possible personas and provided insights and testimonials.  Our work on this project was acknowledged with a silver JASPER award in the category of B2B Web Design.

Knoa Software also enlisted our services to help the company rebrand and improve its website. Using Craft, the project included building a resources section to display a series of content marketing assets such as white papers, infographics and other materials. We worked with Knoa to establish a clear and concise message that was integrated across all content and collaterals.

Public Relations

Throughout 2015, we implemented several media campaigns for KnoaEricom, Protect Me With 3+, Sentinel Data Centers, MOSH., and FNT Software.

With headquarters in Germany, we helped FNT Software implement an awareness campaign to support their US operations. We engaged key industry analysts and media and positioned the company’s data center software solutions among key technology publications. Some of FNT’s coverage included articles in Mission CriticalDatacenterDynamics and the company was acknowledged in the IDC MarketScape Worldwide Datacenter Infrastructure Management 2015 Vendor Assessment.

Content Marketing

From a content marketing perspective, we helped create e-books, white papers and case studies as well as blog posts and other collateral. Most recently, we developed the first of a series of ebooks for Unicorn HRO that discuss automating HR operations. These will be integrated into a larger content marketing program that will continue into 2016. 

Social Media

We saw strong interest in social media and native advertising leveraging Twitter, LinkedIn and Facebook to generate awareness of various marketing campaigns. We developed social ad campaigns for InnoviMobileand Protect Me with 3+, integrating text and sponsored content that drove traffic to unique landing pages.

Springboard also managed social media engagement for the New Jersey State Library and the Princeton Merchants Association. We also supported the Protect Me With 3+ poster and video contest to promote vaccination awareness throughout New Jersey. By leveraging social media, the contest has increased the number of participants and received coverage from many publications such as NJTV and the Asbury Park Press.

The past 12 months of 2015 have been exciting for us and we look forward to doing more great work in 2016.  

Happy New Year!

Domenick Cilea

Domenick founded Springboard in 1995. When he is not working on marketing, PR, branding or content strategy, Domenick can be found in a gym, on the road or pool training to survive his next triathlon.

Read More Posts by Domenick Cilea