Economy of Plenty

April 2nd, 2008

Mike Hudack, co-founder and CEO of presented a great keynote at the Contentinople Live! event on Content Delivery Economics this week in New York City. According to him, we are currently in an “economy of plenty” with respect to online video.

His reasoning for the explosion of online video choices is simple. Compared to traditional television programming, it is inexpensive to produce video and costs even less to distribute it (a few pennies) over the Internet to reach what Hudack and views as your “total potential audience.” is an enabler of this new shift to online video programming. Its platform provides the capability to distribute all types of video content, allowing producers to focus on producing and consumers on consuming interesting programs.’s business model provides the technology infrastructure to narrowcast and broadcast video through a marketing and distribution network with built-in syndication that reaches hundreds of millions, such as AOL Video, Yahoo! Video, MySpace, Facebook, Twitter, Flickr, MSN Video, and Google Video (to name a few). Most importantly, it provides the capability to monetize programming with a 50-50 advertising revenue split.

Online programming such as Alive in Baghdad, Beet.TV, Wallstrip, and WineLibraryTV and MobLogic are a few of the many different types of programs that are offered on

The emergence of online video is changing how people get their news, information and entertainment. This is certainly impacting traditional television as we know it today, and has a trickle-down effect to other mediums.

Marketers should take notice, as the opportunity to target specific audiences – albeit on a global scale – has never been greater.

Domenick Cilea

Domenick founded Springboard in 1995. When he is not working on marketing, PR, branding or content strategy, Domenick can be found in a gym, on the road or pool training to survive his next triathlon.

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